China has become one of the largest producers and consumers of bearing equipment in the world. Foreign brands see the growth potential of the bearing market in China, and have increased their efforts in promoting and marketing in China. The profit of high-end bearing products is far higher than that of low-end products, so it has become the main battlefield for overseas brands. They have almost swept China's high-end bearing market with strong financial strength and high brand awareness, and have taken various measures to seize the market share of mid-range products.
The European brand represented by German bearing products is a rising technology leader in recent years. It has begun to seize the market of high-end brands such as American and Japanese. In a short time, the pattern of "three heroes competing for hegemony" in China's high-end bearing market has initially taken shape.
At the same time, the external environment of bearing industry development has also undergone fundamental changes. In addition to radiation standards and water output control, there are also export tax rebate reduction, raw material costs rise, energy prices rise, sales pressure increases sharply, and the country's rigid restrictions on energy consumption. This has brought great pressure to the whole bearing industry. The overall development of China's bearing industry presents a situation of both joy and sorrow, opportunities and challenges.
It is understood that, at present, in our bearing industry, in addition to international brands in the high-end market, there are many local brands, of which 50 - 100 are large-scale, and the others are small and medium-sized enterprises. For some small and medium-sized enterprises in China, the products still fail to meet the standards, which weakens the market competition of high-end brands in the whole country. As American, Japanese, European and German brands seize the Chinese market, the competition of high-end brands in bearing industry will become more and more fierce.
Due to the rise of labor costs and raw materials, RMB appreciation and other reasons, price increase in the bearing industry has become a trend. It is reported that the rise of raw materials, labor costs, CPI and other comprehensive costs, so that bearing products in the terminal market prices have risen, the cost of enterprise employment has increased, product prices are still high. Bearing factory store data analysis, the biggest impact belongs to low-grade brand products, for high-end brands, the market has been forced to shuffle the industry.
In recent years, more and more international competitors have come to bear industry with fierce competition. As early as the mid and late 1990s, some foreign brand bearing enterprises have focused their attention on the big cake of the Chinese market, not only transporting the products to the domestic market for sale, but also investing in the establishment of factories in China to localize production and sales, so as to reduce the threat of low production costs of domestic bearing products.
In order to compete for the Chinese market, international bearing giants have invested and built factories in China. Domestic enterprises will also shift their sales focus from the international market to the domestic market. Chinese bearing enterprises are generally aware of the importance of brand and culture. After brand building and technological transformation and innovation, China's bearing industry has made phased progress. Although in general, the advantages of Chinese bearing enterprises are concentrated in the market of middle and low-grade products, there is still a big gap with the strength of foreign bearing enterprises to compete in the high-end market.

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